Actions and Reactions On Facebook

Or “How What You Do Shows Up (or Doesn’t) On Other Peoples’ Facebook”

If you’re on facebook to promote your business then you’re probably saying something positive about your product at some point, but you’re also spending money and energy on “being social” – posting photos and videos, answering questions, interacting with customers or potential customers, collecting reviews and maybe running a contest or other promotion to generate interest and increase your fan base.

Absolutely the most confusing thing about facebook for business promotion is trying to figure out what impact your actions have – or perhaps more importantly what impact it doesn’t have.

We aren’t absolutely certain that we’ve got this right and behaviors change randomly and without documentation but below are some guidelines to get exposure.

Actions You Can Take

Action: Post an Update

where: Business Page’s Wall

where: Your Admin Profile Wall

where: Someone Else’s Wall

Action: Create a New Photo Album

where: Business Page’s Wall

where: Your Admin Profile Wall

Action: Change Your Profile Picture

where: Business Page
reaction: Your profile thumbnail changes everywhere it appears. We saw one page that changed their profile picture to a bold red “SALE” image when they wanted to draw attention to a special deal starting on their page.

where: Your Admin Profile
reaction: Your profile thumbnail changes everywhere it appears and a small notification shows up on your friends newsfeeds.

Action: Tag a Friend in a Photo in Your Albums

where: Business Page
reaction: Your photo and its caption shows up on the someone’s newsfeed with a link back to your page’s album.  This can be used to your advantage if you make friends with “fake” profiles.

It is one of the few ways that your Business Page can “post” something to someones wall and is less obtrusive and obvious than using @ (see @ below)

There is little point in doing this from your Admin Profile.  The idea is to expose your business page to the Friends of your Friend.

Action: @

where: A Friend’s Wall
reaction: You can create a link to your Business Page on your Friend’s Wall by typing @vanityname (in our case it would be @costaricaguides).  The Friend does not have to be a fan of the business page.

where: The Wall of a Page that you like
reaction: You can also create a link to your Business Page on someone else’s Business’ Wall by typing @vanityname (in our case it would be @costaricaguides).  Your Admin Profile must Like the page before you can post on its wall and some Business Wall’s preferences are set to prohibit posting.

Actions You Can Encourage Others To Take

Action: Post an Update

where: Business Page’s Wall
reaction: When someone posts an update on your Business Page’s Wall it shows up on their Wall and their Friend’s Walls! ************** Is this right? *****************