Customize Your Facebook Business Page – Applications

Customize Your Facebook Business Page – Applications on the Edit Page

The main changes you should make to the applications on your business page are described below along with instructions for adding other applications.  A word of caution about added applications.  Although facebook is known as a fun online meeting place and many people have a lot of whimsical applications like “Farmville” on their personal pages you should exercise restraint when building your business page.

Farce and whimsy are not descriptors you’re likely striving for on your business page (unless you’re actually in the circus business) and facebook often makes unannounced changes that break applications.

Facebook - finding the application editing page
Facebook - finding the application editing page

To get to the edit page from the main page, look in the left column under the page picture and click “Edit Page”

On the edit page each application for your page is displayed as a box like the one highlighted for “Notes” in the image below. Use the links in the application box to edit or modify each as described.

Editing Applications on a Facebook Business Page
Editing Applications on a Facebook Business Page - On the edit page each application for your page is displayed as a box like the one highlighted for "Notes" above. Use the links in the application box to edit or modify each as described below.

“More Applications” – At the bottom of the page the “More Applications” box allows you to choose or search for applications that are not yet installed for your page.  If you can’t locate the edit box for any of the applications described below (like FBML) follow the instructions below to add it.

Click “Browse More” then type your search term (for example FBML) in the search box, enter and choose the desired application (for example “Static FBML by facebook”)

On the LHS under the “?” click add to my page and choose the page you want to add to from the pop-up (if you only have one business page you will only have one choice).

Navigate back to your Edit Page and it will appear under Applications. Click edit to add content or modify the application.

“Settings” – be careful of un-necessarily setting a filter (like age 13+) because if you set any restrictions then no-one who is logged out can find your page in search, or view it and these newbies may be the very people you’re targeting to like you.

it will be hyperlinked automatically when you quit.

“Wall Settings” – “Default Landing Tab for Everyone Else:” This is the first thing new visitors see so set to something more appropriate than wall (probably an FBML page, see below to add)

“Edit Notes” – Add a blog feed either yours or another by clicking “Edit” then adding a feed url like http://costarica-gps.com/feed/

This is a great way to create regular updates on your page without creating original content. If you have a blog that you post to regularly create a feed for it. If you don’t have a blog look around for a popular one that has interest for potential customers and add the feed for that. Every time the blog is updated it will create a summary that is sent from your page to the feeds of your fans.

Add and Edit FBML Custom Page – This is where you can make custom pages like About Us to use as a landing page for non-fans (fans are people who like your page and “liking” used to be called “fanning”)

At the bottom of the Edit Page search for and add FBML as described above in the “More Applications” section.

FBML Made Easy – FBML (Facebook Markup Language) is very powerful and can include animations and complicated interactions if you have a development budget like Coca-Cola, but it doesn’t have to be difficult. Simple HTML works in FBML pages and if you have a website you probably already have some HTML that will work.

Choose a webpage that includes the content you want on your FBML page (e.g. “About Us” webpage http://mapcr.com/travel-map/155/Costa-Rica-About-Us.html), right click and chose “View Page Source” Then look for the appropriate section of text and images, copy it and paste it into the FBML box and Viola!

After you’re done set this as your landing page if desired (on Edit page look under “Wall Settings” as described above) and then go to your wall and make sure the tab appears and rearrange them to get it where you want.

Add Another FBML Page – If you have more to say to your visitors you can add more pages. At the bottom of the FBML Edit page there is a link on the left hand side to “Add another FBML box”